Home > Blog > User-Friendly Website Design Enhances Customer Experience
User-Friendly Website Design Enhances Customer Experience
Ryker Taylor
June 23, 2020

When it comes to developing successful digital strategies when starting a new business, creating a user-friendly, innovative, and eye-catching website is always a bonus feature to ensure a positive outcome. Although opportunities are endless when designing a fun and engaging atmosphere, making sure the website provides a positive and user-friendly experience is significant. 

Can a Bad Website Hurt Your Business?

Did you know that roughly 75% of consumers judge a business’ overall credibility solely based on its website design?

Your website is the cover of your business. In other words, your company’s brand reveals its first impression to potential customers from the first click. If your website is poorly designed, you are, unfortunately, actively paying the price with the negative effect it will have on your business. For example, if your website runs slow, then a consumer is more likely to leave before completing their purchase due to impatience with your website. 

This is one of those scenarios when the statement, “less is more,” really comes into play. A website with an excess of flashy animations, a variety of advertisement prompts, and bright colors could deter potential customers. It is best to have a neutral look so that it appeals to the masses. Of course, it is preferred for a business to showcase its individuality and unique aspects, but it is also smart when presenting and appealing to a broader audience.

We have designed several websites for different industries and have a variety of ways to help you improve your customer experience here. Contact us to check out your site and share what we think could be improved to prompt more conversions!

Why a User-Friendly Website Matters

Have you ever explored a new website and did not know where to click or navigate a page? I am sure we have all been there one time or another. Unfortunately, being able to navigate a website successfully is a major factor for a business’ conversion rate; when a prospective customer becomes frustrated when navigating through your website, they will most likely not purchase the product you are selling because of the lack of convenience.  

There is a significant number of consumers who result in negative feelings towards different brands that have poorly designed websites – 88% to be exact. All in all, the more user-friendly your site is, the more confident your consumers will be in your business overall. If you have satisfied consumers, you will develop a higher retention rate and more stable, more positive relationships.

Components of a Good Website

Aesthetic/Design

When it comes to having an eye-catching and user-friendly design, different factors have a critical impact on the website’s ability to be successful. For example, adding white space throughout the site adds a more modern touch and allows for the consumers’ eyes to focus on the most relevant content on each page. Adding pops of color, whether it is the brands’ specific colors or pallets for an added pop, will have a more dramatic effect on the website.

Although it is recommended to stray away from Shutterfly stock images, consumers always love to see a business’ originality and what makes them stand out from the competition. Consumers want to see your ‘Before and After’ photos, testimonials from previous customers, product images, and organic images and video content so they can better understand the brand. This will increase the likelihood of consumers developing brand loyalty and straying away from the competition.

Navigation/Functionality 

It is imperative to make it easy for visitors to find what they are looking for when visiting a business’s website. To provide optimized user experiences, adding multiple vehicles to access information is important. For example, providing a search bar on the main homepage will allow guests to find what they are looking for faster, making their purchases more efficient. 

Also, adding side navigation or a menu bar adds an enhanced visual aspect for consumers who prefer to have everything presented to them at once, rather than looking for it themselves. Whether it is on the product or homepage, you want to ensure a seamless experience for all visitors to your website.

Scannable Content

Providing scannable content on a website is one of the most overlooked parts of marketing content for a business’ website because marketers forget to think about how little time site visitors spend on a page. Roughly 55% of people end up spending less than 15 seconds on a page, and only scanned the information that they came across.

Whether it is a blog post or content on a website page, users mainly find themselves scanning the information rather than reading it word for word. Due to this, it is imperative to present the most important pieces on the website in a clear, concise way to boost readability.

  • Keep your paragraphs short and sweet
    • Sometimes, even having the paragraphs be one sentence is beneficial when it comes to creating scannable content.
  • Follow the four-syllable rule
    • To simplify it, don’t use words you would not use on a daily basis. You want your readers to easily maneuver their way through the content without becoming tired during the process.
  • Utilize subheadings
    • Most of the time, visitors are only interested in reading what stands out to them the most. Adding different subheadings allows the reader to stop at a point that interests them or answers a question they may have been looking for.
  • Use bullet points
    • Bullet points are perfect at reducing the amount of content that is there while keeping the most essential pieces present. Rather than explaining everything in a sentence, it can be broken down into several bullet points. This also will make it more visually appealing to the reader.
  • Add Images 
    • Who doesn’t love fun graphics? Splitting up the text with some eye-popping charts and infographics can make the experience more enjoyable.

Overall, keeping it simple while getting the point across will improve your websites’ credibility and popularity.

Logo/Brand Recognition

We all have our favorite or preferred brands we gravitate to when going through the shopping experience. On average, it takes consumers roughly 13 seconds to purchase their branded items within the store. When grocery shopping, consumers are able to spot Colgate toothpaste rather than the generic brand, due to brand recognition. 

To generate successful leads and increase client retention, generating an effective marketing strategy is imperative to increase the chances your brand is noticed and remembered.

Implementing logo and brand recognition allows your business to measure its ROI (Return on Investment) and assess if their marketing efforts are working successfully. You always want your consumers to see your brand the same as what you are promoting it as. Thankfully, there are different logo and brand recognition software that can be used to simplify the process:

  • Google Image Recognition
  • Amazon Rekognition
  • LogoGrab
  • Clarifai
  • IBM Image Detection

All of this logo recognition software will allow your business to evaluate how your specific brand and logo is doing and how it is being viewed from different consumers.

Chatbot/Customer Service

Customer service is one of the most critical aspects of providing an enhanced user-friendly experience. Utilizing a chatbot will automate routine requests and improve the customer service experience because it will allow your team to prioritize tasks more efficiently.

When it comes to the point when your site has multiple visitors at a given time, activating a chatbot will help answer all incoming questions and inquiries a lot more efficiently than doing it manually. Usually, having the consumer fill out a short contact form within the chat allows the website manager to see the incoming messages and answer them within a reasonable timeframe. This will make the customer service experience more streamlined and easier for the consumer.

The ultimate goal is to make sure that the consumer will return and make a purchase whenever they visit the site.

It’s Time to Create!

Many aspects go into creating a user-friendly website. The hard work, creativity, and design will be worth it in the end when the site is being flooded with new visitors and long-term, loyal customers. There is nothing more rewarding than knowing you were able to create that experience.

Get Started

To Level Up Your Business

Schedule a meeting with WunderTRE!

 

Share This