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Providing a consistently good user experience is one of the most important keys to driving conversions to your website. Think about how many people visit your website every day, but they don’t seem to do anything on your website once they get on it. You want your visitors to take any action on your website, not just look at it and bounce. That is why providing a good user experience is so important.
User Experience (UX) is Critical to the Success of a Website
A user’s experience on your website should be a pleasant and frustration-free one. No one wants to be on a website that lags, crashes, and leaves you telling yourself, “What the heck!” You should not leave your users with a bad impression of your website.
Websites should serve to provide a user with a great experience that will keep them coming back and even recommend other people they know to check you out. People don’t want to be given an experience that is less than optimal for their browsing purposes.
What Makes a Good Website User Experience?
There are many things that go into providing a good website user experience. It isn’t just as simple as going and creating a website. It takes a lot of different things to work well together to provide a good user experience. The following factors help make a good website user experience.
Value
An important part of providing a good website user experience is by being able to create content that is valuable to the user. They want to learn more about your business and what you offer. Educating themselves can help them come to a decision that can lead to a conversion.
Website Functionality
Another important part of what makes a good website user experience is whether your website works the way it is supposed to. If your website consistently crashes or takes a while to load pages, a user may be more enticed to just click out and leave the website.
Leaving a website that crashes and freezes can make users frustrated to the point that they bounce. Don’t let them leave your website with a bad mouth. Perform some routine maintenance on your website and fix any kinks in its armor.
Findability
Making your website easy to find is a key part of providing a good user experience on your website. If a user can’t find your website, they won’t have the opportunity to even browse through your website. That is why you must make sure your website is optimized with SEO.
Credibility
Prioritize making sure that the content on your website is reliable and credible. You want the user to trust you and by providing content that is relevant, valuable, and credible you will build that trust. A key part of building a great client-business relationship is trust, so make sure that you are working hard to ensure that they trust you.
When users are going through a website, they want to be able to know exactly where certain content is and not have to waste time clicking through many pages until they find what they want. A good website will guide the user to exactly what they are looking for. A bad website on the other hand will make finding what they are looking for a difficult and frustrating process.
There are many different factors that go into providing a good user experience on your website. There are a lot of benefits that come with a good user experience. Don’t neglect your users by giving them a poor experience on your website. Always strive for providing the optimal user experience.
Appeal
We are visual creatures, and a website that has too much going on, or even too little, may look rather unappealing to us. This means that users could have one look at your website and click out of it if they find it unappealing. Maybe get some feedback on your current website to see if there are any changes you can start making to improve the user experience.
Why The Layout Matters?
The layout of your website is an integral part of the user experience. A clean and simple website layout is almost always the way to go. A website that lacks any form of layout and structure will be harder to navigate through and look rather unappealing on an aesthetic level.
The layout also matters because it can help draw attention to the most important parts of your website. There is always something that you want to draw the users’ eyes to in your website. Maybe you want to draw them to a contact form page. Maybe you want to make sure that they are directed to a landing page. Whatever the focus of your page is, make sure that the users know what to pay attention to.
Conclusion
A website layout should always be a priority for enhancing the user experience. Pay attention to your website analytics to see how many users are bouncing off of your website and how long they stay on it. This data can provide valuable insights into seeing what you must improve on your website.
Your website might need to undergo some maintenance, revamp some content, or other things. Always aim to optimize your user experience when doing any website work. A satisfied user will always come back to your website if it performs well on a consistent basis.
If you feel that your website needs a refresh, then you should definitely get in contact with us. We here at WunderTRE can design a website that suits your needs and achieves your goals.