RevUp webinar
Free · On demandRev Up Your Business for 2027
What to get ready for in 2027: a revenue system that outlasts the tools, how to put AI to work, and how to know what actually drives the money.
With Ryker Taylor, CEO, Wundertre · Recorded August 20, 2026
- The Omni-Revenue Framework: five tenets that run together as one loop
- AI concepts that outlive the tools, and where a human stays accountable
- First-party data, thoughtful retargeting and attribution you can act on
Take the slides with you
All 46 slides from the session, including the five-tenet self-scoring exercise.
Presentation slides · PDF · 46 pages
What it covers
The tools will change. The system doesn't.
- 01
The Omni-Revenue Framework
A system for growing revenue that doesn't depend on this year's tools. New platforms plug into a tenet instead of forcing a new strategy.
- 02
AI: the concepts that outlive the tools
Think in capabilities, not products. Own your context, delegate deliberately and keep your brand voice your own.
- 03
Data, targeting and attribution
Own your data, retarget with restraint, and pick an attribution approach you hold constant so you can see direction of travel.
The Omni-Revenue Framework
Five tenets. One feedback loop, not a checklist.
All five run at the same time, and what you learn from tracking feeds straight back into insight. When a new platform launches, you ask which tenet it serves and plug it in.
Omni-Insight
Know before you grow
Your brand, offer, buyer and competition, documented rather than assumed.
Omni-Presence
Be everywhere that matters
Not everywhere on the internet. Everywhere in your specific buyer's internet.
Omni-Narrative
Tell the story that converts
Sales as the frictionless continuation of the marketing conversation.
Omni-Service
Deliver and delight
A closed deal isn't revenue locked in. What happens after the sale earns the next one.
Omni-Tracking
Measure everything, close the loop
Every lead, deal and customer traceable to what produced it.
The slides include a three-minute self-score: rate each tenet from 1 to 5. Your lowest-numbered tenet scoring 3 or below is where to start.
AI: concepts that outlive the tools
The model isn't your advantage. What you feed it is.
Think in capabilities, not products
- Generation
- Creating net-new content. Most visible, least defensible.
- Extraction & structuring
- Turning mess into data: call transcripts into deal notes, PDFs into spreadsheets.
- Analysis & reasoning
- Finding patterns across more information than a person will read.
- Retrieval
- Grounding answers in your own material instead of general internet knowledge.
- Agency
- Taking multi-step action in real systems. Newest and highest stakes.
Your brand voice, personas, pricing logic, best sales calls and customer data are proprietary context nobody can copy. Generic input gets generic output.
The delegation ladder
1 · Assist
AI drafts; a person edits and approves every time. Start every new use case here.
2 · Automate
AI runs a defined, repeatable process; a person spot-checks a sample once you know its failure modes.
3 · Delegate
AI acts inside guardrails; a person reviews exceptions. Only for high-volume, low-stakes, easily reversible work.
Keep a person where being wrong is expensive and hard to reverse: pricing, contract terms, crisis communication and anything that goes out under your name. You can automate the drafting, not the accountability. And protect a distinct brand voice, with someone empowered to reject output that doesn't sound like you.
Data, targeting & attribution
Know which channel produced the customers still paying you a year later.
First-party data
Your CRM list, your customers and your site visitors are audiences you own. Excluding current customers and bad-fit segments is targeting too.
Retargeting that surrounds, not stalks
Sequence the message by how far along someone is, cap frequency, choose the time window deliberately, and stop when they buy.
Attribution with its limits in view
Every model answers a different question and misleads somewhere. Last touch over-credits branded search and retargeting.
The CRM as the source of truth
Not the ad platform reporting on itself. A written UTM convention everyone follows makes every report trustworthy.
Using attribution well
- There's no correct model, only the right one for the question you're asking.
- Pick one as primary and hold it constant. Consistency over time beats a perfect snapshot.
- Then compare first touch and last touch side by side to see which channels open doors and which take the credit.
The number that matters
Cost per lead can mislead: the cheapest leads are often the worst ones. Measure customer acquisition cost by channel, joined to lifetime value by channel. Two channels with the same cost per lead can produce very different customers.
Do these three things Monday
- 1
Fix your UTM convention.
One written document everyone follows. It makes every other measurement decision possible.
- 2
Pick one fix for your weakest tenet.
Take your lowest-numbered tenet that scored 3 or below on the self-score and choose one thing, done inside 30 days. Not a plan. One thing.
- 3
Put one AI use case on the Assist rung.
A person approves every output. Run it 30 days before you promote it.
Answer 21 questions across the five tenets, then enter your name, email and business to view your results.
Revenue starts here.
Wundertre helps businesses generate more trackable dollars.