Table of Contents
They say a person is only as good as their word, which also holds true for your brand. Your customers expect you to live up to what you say – if not exceed it, and a good way to communicate your story to them is by using the right tools.
The stories we tell have been with us since before the dawn of time – they are how humans communicate value and meaning from generation to generation, across borders and barriers that would otherwise divide them. Stories help us bond over shared experiences, teach our children about relationships or concepts like trustworthiness or respect, allow us to imagine faraway places without ever leaving home, and most importantly: build a community around shared values.
In short: storytelling makes brands human again. But choosing effective tools is just as important to tell your brand’s story.
7 Tools To Tell Your Brand’s Story
Telling your brand’s story is important to ensure the long-term success of your business. To help tell your brand’s story effectively, there are different tools you can use to do so. The following are seven tried-and-true tools to help you tell your brand’s story in a way that resonates with today’s consumers:
Blogs
A blog is a great way to give your brand identity and personality. The more you write, the better it gets at mirroring who you are as a company. Readers also appreciate when brands take the time to share their stories in this medium – they’re not just getting sales pitches all day long like on social media sites (although that doesn’t mean every post should be about selling). If your audience wants educational content or helpful tips, don’t hold back! Remember: blogging isn’t only for SEO purposes but can help build trust with customers too.
Great For: Creating awareness through storytelling. Driving traffic and increasing conversions. Building relationships and community around common interests.
Videos/Infographics
Visual storytelling has become increasingly popular due to our short attention spans and the rise of social media. People are drawn to videos because they provide both entertainment value, visual stimulation, and instant gratification all at once. They also help build awareness for your brand by staying on top of mind whenever someone happens upon them online – which might eventually lead back to your website! Another significant aspect of video marketing is that it can age very well over time since most people watch them even after weeks or months because of their easily digestible format.
Great For: Driving increased traffic to your website Providing entertainment value and sharing information in an easy-to-digest format.
Social Media
Many brands see social media platforms such as Facebook, Twitter, and Instagram as their own private playgrounds where they can post whatever they want whenever they want without having to worry about repercussions from consumers, but that’s not true anymore. If you wanted a captive audience in the past, you could do whatever you wanted with impunity, but social media has changed all that. Today’s savvy consumer expects brands to play by their rules too – which means treating them like real people and not just walking billboards. This means engaging with your audience is a must in today’s social media-driven world.
Great For: Building relationships with customers through storytelling. Providing entertainment value while sharing information about your brand.
Case Studies
These are great because they’re stories within stories! They take your customer’s words and turn them into something that makes you look good as a brand. They’re also easy to share across other social media platforms since they contain images and video, allowing readers to learn about your company just by scrolling through their feed for a couple of minutes.
Great For: Building relationships with customers through storytelling and providing inspiration while sharing information about your brand or business.
Testimonials
Unlike case studies, testimonials are usually short and sweet – they’re basically snippets of video or audio where your customers are raving about you. They can be incredibly powerful because people love to see proof that others have succeeded with what you’re offering, too!
Great For: Customer referrals through storytelling. Providing social proof while sharing information about your brand or business.
Ebooks
These long-form pieces provide tons of value without demanding much commitment on the part of the reader. They’re great because they make your customers feel like you really care about them and their problems – which means more leads for you in the long run. They, like blogs, also help educate consumers about your business as well as problems they may have.
Great For: Building relationships with customers through storytelling. Providing education while sharing information about your brand or business. Brand awareness and top of mind positioning
Mobile Apps
Everyone loves apps – they make things a lot easier! The vast majority of people these days use their smartphones as a way to stay up to date, and that makes them prime real estate if you’re trying to get attention from potential customers. You essentially are able to market to people on the go.
Great For: Providing convenience while sharing information about your brand or business.
Using These Tools For Success
With these 7 tools, you can effectively tell your brand’s story to consumers. You don’t have to worry about using just one tool since you can use these tools in different ways depending on which one would work best for you. If you are looking for help tellings your brand’s story, then contact us here. We look forward to being that trusted guiding hand.