They say a person is only as good as their word, which also holds true for your brand. Your customers expect you to live up to what you say – if not exceed it, and a good way to communicate your story to them is by using the right tools. The stories we tell have been...
What is your favorite brand? Why do you like it so much? Is it because of their promotion? Their products? Or maybe even their history and story? All of these factors play a major role in telling a brand’s story. Brands are everywhere in our lives. It could be...
One does not simply create a brand and then expect it just to become an overnight success. What do I mean by overnight success? I am referring to the brand just becoming an instant success with little to no marketing or promotion. Although possible, creating a brand...
It goes without saying that there are a lot of brands that take inspiration from other sources of influence in order to get them where they are today. Without that strong starting inspiration, some of these companies may never have gotten off the ground. It’s good to...
