Reaffirming Company Goals

Setting achievable goals is a common practice among most, if not all businesses. Goals give that business a purpose and those same goals give them something to work towards that is both meaningful...
Do Pillar Pages Help Search Engine Rankings?

Do Pillar Pages Help Search Engine Rankings?

SEO is a seemingly ever-changing aspect of the marketing industry. This can be attributed to search engine algorithms never remaining unchanged, at least for long periods of time. With these changes of course come new SEO strategies to help your blog and other website...

Should You Do Blogging, Podcasting, or Both?

Should You Do Blogging, Podcasting, or Both?

As a business, your most important goal is to sell your products to customers. But, how do you attract customers to your products or services? You do this by producing valuable and engaging content. What are some good examples of valuable engaging content? Blogging...

A Brand’s Online Reputation Matters

A Brand’s Online Reputation Matters

Every business works hard, or at least we hope they do, to make sure they reach their goals. One of these goals must be to ensure that they keep their customers happy. "Why," you ask? Because for a business, an online reputation can make or break it as it affects how...

25 Marketing Terms You Should Know

25 Marketing Terms You Should Know

Marketing itself is an important part of the business world. When people think of marketing, they think of it like it is just one small part of a business. While yes, it is a part of business, it is definitely not a small part of it. One of the ways that we know this...

Does Your Business Need a Mobile App?

Does Your Business Need a Mobile App?

You may feel that your business needs a mobile app to continue growing and increasing sales. You come up with all these ideas and features you want to be implemented in the app. The next step would be hiring a developer to help make that app a reality, right? All you...

Popularity of Single-Page Designs

Popularity of Single-Page Designs

Many of us are familiar with the multi-page website design. We’ve seen it used on many websites and have gotten quite comfortable with using them. They make it easy to navigate through a website with just a few clicks. In recent years though, especially with the...

User-Generated Content Works: But Why?

User-Generated Content Works: But Why?

Promoting your business or a product can be quite an endeavor. There are many ways you can go about accomplishing it, but there is one method that many people tend to overlook. Have you ever thought about promoting your business or product with user-generated content?...

Originality Never Gets Old

Originality Never Gets Old

Originality never gets old, especially when it comes to branding for your business. Think about it. How many brands out there have become successful and separated themselves from the pack? Businesses like Nike, Apple, and GAP have all thrived from being original and...

CTA: Types of Call-to-Actions Your Website Needs

CTA: Types of Call-to-Actions Your Website Needs

CTAs are an important part of the foundation of any website, especially in today’s digital world. You need a goal when creating a website, and one of the more important ones is to drive conversions. But how do you drive conversions through your website? This is why...

Best Practices For SEO-Friendly Images

Best Practices For SEO-Friendly Images

When you think of SEO, you likely think of keywords, keyphrases, meta descriptions, titles and subheadings. All of these are important contributing factors for making your website’s content rank higher on search engines. There is still another important factor that...

Do Pillar Pages Help Search Engine Rankings?

Do Pillar Pages Help Search Engine Rankings?

SEO is a seemingly ever-changing aspect of the marketing industry. This can be attributed to search engine algorithms never remaining unchanged, at least for long periods of time. With these changes of course come new SEO strategies to help your blog and other website...

Should You Do Blogging, Podcasting, or Both?

Should You Do Blogging, Podcasting, or Both?

As a business, your most important goal is to sell your products to customers. But, how do you attract customers to your products or services? You do this by producing valuable and engaging content. What are some good examples of valuable engaging content? Blogging...

A Brand’s Online Reputation Matters

A Brand’s Online Reputation Matters

Every business works hard, or at least we hope they do, to make sure they reach their goals. One of these goals must be to ensure that they keep their customers happy. "Why," you ask? Because for a business, an online reputation can make or break it as it affects how...

25 Marketing Terms You Should Know

25 Marketing Terms You Should Know

Marketing itself is an important part of the business world. When people think of marketing, they think of it like it is just one small part of a business. While yes, it is a part of business, it is definitely not a small part of it. One of the ways that we know this...

Does Your Business Need a Mobile App?

Does Your Business Need a Mobile App?

You may feel that your business needs a mobile app to continue growing and increasing sales. You come up with all these ideas and features you want to be implemented in the app. The next step would be hiring a developer to help make that app a reality, right? All you...

Popularity of Single-Page Designs

Popularity of Single-Page Designs

Many of us are familiar with the multi-page website design. We’ve seen it used on many websites and have gotten quite comfortable with using them. They make it easy to navigate through a website with just a few clicks. In recent years though, especially with the...

User-Generated Content Works: But Why?

User-Generated Content Works: But Why?

Promoting your business or a product can be quite an endeavor. There are many ways you can go about accomplishing it, but there is one method that many people tend to overlook. Have you ever thought about promoting your business or product with user-generated content?...

Originality Never Gets Old

Originality Never Gets Old

Originality never gets old, especially when it comes to branding for your business. Think about it. How many brands out there have become successful and separated themselves from the pack? Businesses like Nike, Apple, and GAP have all thrived from being original and...

CTA: Types of Call-to-Actions Your Website Needs

CTA: Types of Call-to-Actions Your Website Needs

CTAs are an important part of the foundation of any website, especially in today’s digital world. You need a goal when creating a website, and one of the more important ones is to drive conversions. But how do you drive conversions through your website? This is why...