Blogs play a significant role in every industry. It can work as an advertisement to get people to visit your website and check out your products or services.
With today’s online user activity, blogging for your business is key to keeping an online identity, sticking out in your field, and also attracting new leads. Given the benefits that blogs offer to businesses and the role they play in today’s digital marketing, you should be blogging for your business.
Before we dive into discussing the benefits of blogging, how to decide on the right type of blog, and finding topics relevant to your business, it would benefit your business to check out The Rulebook. We created The Rulebook to help define your brand’s unique voice by identifying your archetypal blend as well as creating segments for each of your brand’s buyer personas. It’s important that every business starts with the fundamentals of who they are and who their target market is before deciding how to market their business.
Benefits of Blogging
Following are some benefits of blogging:
Blogging is Statistically Proven to Help Businesses
Blogging helps your business build brand awareness and demonstrate its expertise. Based on multiple studies on blogging, the statistics have proven that custom blog material warms prospective customers up to your company. It’s also proven that companies who blog produce more leads than those that don’t. Blogging can often be just as effective, if not more effective, in promoting your company than through advertisements.
A Blog Offers Insight Into Your Audience
The greater awareness you have of your target market, the more you will appeal to them. Blog analytics (such as Google Analytics), user reviews on the site, and comments on social networking articles that connect to your blog posts can help you identify what material your target audience is interested in and improve on customer interactions and conversions.
Additionally, online consumer feedback is a reliable resource for small business marketing review pages. Consumers can provide valuable feedback right on your blog about your business, which is yet another reason why your business needs one.
Exceptional Boost To Search Engine Optimization
All major search engines look for new, relevant material on specific topics, and blogging is one of the easiest and cheapest ways for a business to be found. When a business consistently creates blog posts, they are providing fresh content for Bing, Yahoo, Google, and other search engines to share with viewers.
It also provides companies the ability to incorporate the appropriate keywords that customers can use to search for their products and/or services.
Blogs Provide your Company Exposure
Blogs provide you with publicity only for a nickel compared to those enormous prices for advertisements and other methods, i.e., billboards. Your company gets exposure and can start to attract potential leads. Blogging helps reach your prospects to share what you are offering.
Writing blogs that please your audience is an art, but once you have mastered it, your website will be stormed with new visitors asking for your products.
Types of Blogs
There are many types of blogs, with their own unique style and engagement. Different blogs are used to engage different audiences and to promote different things.
Following are different types of blogs:
Personal blogs contain personal information, for example, name, place of birth, etc. In these, you can write about your work experience and other activities. In a business, it is used for CEO’s descriptions and other partners.
Business blogs are pretty straightforward. In this, you write about your business, its offerings, and other services your business provides. If you want to, you can even go into detail about your business—the purpose of these blogs is to convince the reader that you are the best business out there.
Professional blogs are written to make money. They can be about anything. The main goal is to make money by using advertisements and by earning commissions through selling other people’s products.
Niche blogs are written on specific titles such as music, food, science, etc. These are written to either solve the problem or to inform people about something. They are very informative and must have authentic information to be successful. So, research is a must before writing these kinds of blogs.
Reverse blogs are unique blogs; instead of being written by a blog writer, they are written by customers or the audience visiting the blog. It can be a simple discussion on a question, or a review from a customer.
Media blogs are based on news and rumors on any topic; it can be on technology or politics. This blog provides awareness about things. These blogs are filled with information and require a lot of research before writing as well.
Perfect Topics for Your Blogs
Before writing any blog, strategize on who you are trying to reach and what your message is. Some things to consider are:
- Purpose of the Blog
- Targeted Audience
- Type of Blog
Once you have planned the outline of your blog, you will choose a compelling topic.
The topic should be relevant to the message and purpose of writing the blog. A good topic should have the following characteristics:
- Detailed, but concise
- Answer a question your target market is searching for
- Valuable and actionable
- Support your product or service
- Informational, educational, helpful, etc.
Coming up with a topic can be challenging. But, with a little creativity and simple tips mentioned above, you can come up with a topic that will boost your business!
How Often Should Your Company Post Blogs?
In general, the more blog entries you write, the greater opportunities for more website traffic and potential leads. Research shows that companies that blog three to five times a month, or once a week, get twice as much web traffic as those that don’t blog at all.
But there is no such thing as a magic number in blogging. It depends upon your resources. Here are a few things to remember when blogging:
- Your blogs should be consistent
- Relateable to your business
- It should be detailed, but also an easy read
Your blogs should help your business to grow by bringing in people who are looking for answers that you’re providing or problems that your product or service solves.
Blogging is essential for any business. It isn’t as difficult as it looks, and it offers your company a wide range of benefits. If you want to set yourself apart from the competition and capture your target audience’s attention, then your business needs a blog!