RevUp webinar
Free · On demandGrowth through numbers
The handful of metrics that drive revenue for service businesses, and what to do when they move.
With Ryker Taylor, CEO, Wundertre
- The four revenue levers, and why they multiply
- A printable one-page Revenue scorecard with a target and an owner for every number
- How to spot your weakest lever and fix it first
Print the Revenue scorecard
Printable one-page worksheet: seven weekly numbers over 13 weeks, each with a target, an owner and a green, yellow or red mark.
PDF · 1 page
Presentation slides · PDF · 30 pages
Download the slides (PDF, 30 pages)What it covers
Three parts. One plan you can run this week.
- 01
The metrics that move the needle
Separate numbers that feel good from numbers that pay the bills, and see revenue as four levers multiplied together.
- 02
The tracking system
Build a scorecard of five to seven numbers on one page, review it weekly, and make every lead traceable to its source.
- 03
Turning numbers into growth
Read what the numbers are telling you, find the bottleneck, and pick one action to move your weakest lever.
The revenue equation
Revenue is four levers, multiplied.
Most owners only work the first lever, and it's usually the most expensive one. A worked example in the session shows how modest gains on every lever multiply, with no single heroic fix.
- Lever 1
Leads
- Lever 2
Close rate
- Lever 3
Average sale
- Lever 4
Buys again
The tracking system
Five to seven numbers. One page. A target and an owner for each.
Leading beats lagging
Revenue and profit report the past. Response time, appointments booked and quotes sent predict what's coming. Manage the leading numbers weekly.
Every lead needs a source
Tracked phone numbers per channel, tagged links and a required “how did you hear about us” field make every other number trustworthy.
Watch the trend, not the week
Mark each number green, yellow or red against its target. The trend over 13 weeks matters more than any single week.
- Weekly
- A 15-minute scorecard review.
- Monthly
- Channel review: cost per lead and close rate by source.
- Quarterly
- Reset targets and check you're still marketing to your best customers.
Turning numbers into growth
The weakest lever is usually the cheapest to fix.
- Leads steady, close rate falling
- It's probably: A sales process or follow-up problem, not a marketing one
- Cost per lead rising, close rate steady
- It's probably: A channel or message problem
- Revenue up, profit flat
- It's probably: An average sale or pricing problem
- Lots of one-time customers
- It's probably: A retention and referral problem
Your 30-day plan
Know your four levers. Track them weekly. Fix the weakest one first.
Answer 21 questions across the five tenets, then enter your name, email and business to view your results.
Revenue starts here.
Wundertre helps businesses generate more trackable dollars.