Reactivation and referral playbook
Free · 23 pagesReconnect with the right customers for the right reason.
A practical playbook for reaching past customers when there's a relevant reason, with permission, before buying more attention.
- Choose eligible customers and check permission first
- Useful reactivation and referral message templates
- A small, measurable 30-day plan
A prior purchase isn't blanket marketing permission. A short plan doesn't promise revenue.
Stop Paying Twice for the Same Customer
Playbook · 23 pages
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Get the playbook. It's free.
A practical customer reactivation and referral playbook
Inside
What the playbook helps you do
Choose eligible customers and check permission
Decide who it makes sense to contact, and confirm you have permission to reach them.
Make a useful offer
Lead with a relevant service need, care or a genuine adjacent need, not a reason invented to get in touch.
Follow up respectfully
Adaptable message scripts and a no-incentive referral approach.
Track outcomes honestly
Record what happened without taking credit for everything that follows.
Plan it on paper first
A planning worksheet and a hypothetical worked example to adapt to your business.
Your first 30 days
A first-30-days plan for starting small and reviewing what you learn.
Who it's for
For businesses with customers they've already served well
Useful when you'd like to reconnect with past customers in a way that respects their time and their permissions.
Get the playbookWhat the title doesn't mean
- Repeat work isn't free, and new customer acquisition doesn't become unnecessary.
- Not every past customer needs another purchase.
- A prior purchase is not unrestricted marketing permission.
Answer 21 questions across the five tenets, then enter your name, email and business to view your results.
Revenue starts here.
Wundertre helps businesses generate more trackable dollars.