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What is Branding? Branding is a term that is both vague and easy to understand at the same time. By definition, The American Marketing Association says, “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as...
When it comes to developing successful digital strategies when starting a new business, creating a user-friendly, innovative, and eye-catching website is always a bonus feature to ensure a positive outcome. Although opportunities are endless when designing a fun and...
What is a Target Market? By definition, a target market is a particular group of consumers at which a product or service is aimed at. Every business has its target market for the types of products and/or services they are selling. Being able to effectively define your...