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Customer experience, commonly referred to as CX, can be described as a customer's complete experience interacting with your business. These interactions could be in the form of customer service, navigating your website, and delivery of purchased products. Creating an...
Brand personality is a thing that can make you stand out from your competitors. It also helps you to bring more customers and financiers to your side. Brand personality mostly covers the character traits of your organization. You have to possess a unique personality...
In this article, we do three things in order to create impactful brand messaging. We use brand archetypes and buyer personas to give us perspective and ideas. Then, we create messages that give value to our buyer personas with the tone of our brand archetypes. If you...