Welcome back to this week’s Fire Friday! Today we’re talking about respecting the network. What do I mean by that? Well, far too often I see people using Twitter like they use Facebook or Instagram like Pinterest. Different networks need different treatment. If you plan to market on Social Media, you should respect the networks for what the are! The video has the bulk of the info, but here is a quick list you can use too.
Facebook: The king of Social Media networks! Hashtags are irrelevant on Facebook so don’t load your post up with them! Try more photo or video media that tells a story. Videos that are 30sec to 2min will perform the best! If you post an image make sure it doesn’t have a lot of text overlaid on itself because if you want to boost it, it has to have 10% or less text in the image to run successfully.
Instagram: Photos and 1min Videos! Hashtags are the best way to get your content seen. It should be real and authentic, don’t use a lot of stock photos or videos. When you do use hashtags don’t use too many and make sure they actually have to with what your content is
LinkedIn: This is a great way for B2B communications. Don’t use hashtags, don’t post pictures of your dinner, don’t use a ton of emojis, and avoid talking politics. Keep it clean and professional, you’ll get a lot more respect and be a lot more effective.
Twitter: This is for quick thoughts. Photos, GIFs, or sharing your blog posts. Hashtags are almost a must with every post because Twitter is all about topic-based communication.
Pinterest: This is like a giant world full of ideas in photo form! This is a great way to showcase a product you sell or “After” photos of a service your business offers. Hashtags are supported on some parts of the platform, but are not a big part of it, use them sparingly.