A website has a purpose to convert leads into loyal customers. If a website fails to drive conversions, then it may be seen as disappointing to your company since you put a lot of time and effort into creating this nice website, but it’s just not producing results....
What does it mean to win the web? It means what you do to ensure that your website is successful and gives you the results that you intended to have it give you. There are millions upon millions of websites out on the web, but only a few are successful and accomplish...
It seems that every aspect of marketing has transitioned online in today's digital world. Marketing strategies have been tweaked to reach out to a more online audience. Because of this digital transition, you have to take advantage of the new opportunities presented...
So, you just landed a client who wants to create their first website or want to have their current one redesigned? It can be pretty easy for website designers to get lost in the creative process of designing a website. Jumping the gun so to speak. They might get ahead...
Today’s websites are filled with all sorts of content. This content can range from blogs to pictures. One of the best types of content that can be used on your website today though is videos. Videos have become more widespread on websites because of advancements in...
Many of us are familiar with multi-page website design. We’ve seen it used on many websites and have gotten quite comfortable with using them. They make it easy to navigate through a website with just a few clicks. In recent years though, especially with the advent of...
CTAs are an important part of the foundation of any website, especially in today’s digital world. You need a goal when creating a website, and one of the more important ones is to drive conversions. But how do you drive conversions through your website? This is why...
Search engine optimization (SEO) is the process of getting more organic traffic to your website. Why do you have to know this? You may already get a lot of traffic to your website, but some of that traffic may not be organic. This means those people who visit your...
Replicating another website’s design is easy. While that may be appealing to new businesses, businesses who are looking to redesign or update their website should stray away from using that model as they limit your growth and expansion. That is why websites are...
Websites have come a long way in terms of website design and this can be largely attributed to businesses moving online. In the past 10 years alone, there have been major changes in website design. Website design is important for many different reasons such as user...
As a business, one of your goals is likely to be driving leads to your website. You want to drive people who are interested in your products and content as they might be a possible conversion. With the right methods, your website can be a valuable tool for generating...
Providing a consistently good user experience is one of the most important keys to driving conversions to your website. Think about how many people visit your website every day, but they don’t seem to do anything on your website once they get on it. You want your...