A website has a purpose to convert leads into loyal customers. If a website fails to drive conversions, then it may be seen as disappointing to your company since you put a lot of time and effort into creating this nice website, but it’s just not producing results....
SEO is a seemingly ever-changing aspect of the marketing industry. This can be attributed to search engine algorithms never remaining unchanged, at least for long periods of time. With these changes of course come new SEO strategies to help your blog and other website...
When you think of SEO, you likely think of keywords, key phrases, meta descriptions, titles, and subheadings. All of these are important contributing factors for making your website’s content rank higher on search engines. There is still another important factor that...
Search engine optimization (SEO) is the process of getting more organic traffic to your website. Why do you have to know this? You may already get a lot of traffic to your website, but some of that traffic may not be organic. This means those people who visit your...
So, you’ve started to write your own blogs for your website. You learned how to publish them on your website and now you wait for the readers to start coming in. Unfortunately, it’s not that easy! You’ll see weeks go by with only 6 or 7 visitors. “What gives,” you...
One of the most prominent and common metrics you encounter when looking at website analytics is bounce rate. A high bounce rate is always associated with being bad, while a low bounce rate is commonly seen as a good mark. So what exactly is a bounce rate, and what...
One of the most important aspects of web design is the navigation menu. The navigation menu is usually in the form of buttons that users can click on to take them to different pages on a website. Another popular way of navigation in web design is minimal navigation....
YouTube is one of the most popular and most visited websites in the world today. This means that there is ample opportunity for you to promote your company and what you offer. 90% of people say that they discovered new brands and products on YouTube. YouTube is not...
The world has changed a lot in the last two decades. From fashion choices to technology, everything looks so much different today. One of the most noticeable changes has been in the marketing industry. Marketing practices used to be dominated by telemarketing,...
Website traffic is an important metric that you must keep track of when running a website. What is website traffic, you ask? It is the number of visits a website gets. Anytime someone visits your website, they are increasing your traffic. So, how do you improve it,...
When you click on an ad that is advertising something you are looking for, you inevitably end up on a landing page. On this landing page, there is usually information about the company or product, links to order the product, and forms you can fill out. So, what is a...
Blogs play a significant role in every industry. It can work as an advertisement to get people to visit your website and check out your products or services. With today's online user activity, blogging for your business is key to keeping an online identity,...