When it comes to marketing, there is one key ingredient that is often overlooked: authenticity. In a world where consumers are constantly bombarded with advertisements and messages, it can be tough to stand out from the crowd. However, by being authentic, you can...
Intentionally rebranding your company is never an easy feat. Considering the existing collateral you already have created from print material to anything digitally (such as social media and website changes), your brand realistically has already been put into the...
What is your favorite brand? Why do you like it so much? Is it because of their promotion? Their products? Or maybe even their history and story? All of these factors play a major role in telling a brand's story. Brands are everywhere in our lives. It could be the...
One does not simply create a brand and then expect it just to become an overnight success. What do I mean by overnight success? I am referring to the brand just becoming an instant success with little to no marketing or promotion. Although possible, creating a brand...
Your online presence as a company is more important than you realize. While some companies whose presence is more based on their products can get away from not being too personalized, most companies can benefit from personalization. You want your customers to...
In today’s digital world, there are a over billion websites and many social media accounts that are created for many businesses. Inside each of them, you can find all sorts of different content. From photos to videos to graphics, there always seems to be plenty of...
Branding design is an all-important part of continued success to ensure that your business stays together and afloat in the long run. Think of the all-time great brands that are always tossed in our faces today. Apple, NFL, Nike, Target. What do they all have in...
When it comes to marketing and branding for a company, many people think of the more visual aspects of it such as the graphics and logos. What they don’t think about is the company's voice itself. Why is that so important? Because it is how a business comes across to...
Branding is an important part of any brand’s image. It is what helps people identify who you are and what you do. Brands like Apple, Microsoft, and Target all thrive with their consistent branding. People immediately recognize those brands since they are seen across...
Brand storytelling is an essential part of any business looking to not only attract customers but to also connect with them. A brand that tells and shares a story is more likely to connect with its audience more so than a brand that doesn’t tell a story. The brand...
As a business, your most important goal is to sell your products to customers. But, how do you attract customers to your products or services? You do this by producing valuable and engaging content. What are some good examples of valuable engaging content? Blogging...
Every business works hard, or at least we hope they do, to make sure they reach their goals. One of these goals must be to ensure that they keep their customers happy. "Why," you ask? Because for a business, an online reputation can make or break it as it affects how...