With so many shops going online these days, we may forget how important it is to market inside of physical stores. Sure, digital marketing has given us many more opportunities to market towards a much larger audience than ever before, but that doesn’t mean you should neglect proper marketing inside of stores.
Brick-and-mortar stores have been around much longer than digital marketing, which is why marketing inside of stores shouldn’t be something you ignore. On the contrary, it may be an essential missing piece that contributes to your overall marketing efforts.
Benefits of Marketing In Brick-And-Mortar Stores
Today’s online eCommerce store experiences strive to provide a great experience to customers. Long gone are the days of just visiting a store to just products. Now, in today’s world, many customers not only go to a store for shopping, but they also go for the experience.
Think about a time that you’ve been to a store, let’s say, Barnes and Noble, for example. So many people appreciate the vast amount of books that Barnes and Noble provide as it leaves them wanting more. With the Starbucks inside the store and the many books lying around, it serves as a reader’s paradise.
In the eCommerce world, many businesses provide their users with an unforgettable experience, leading to them recommending that store to their friends. Because of the high standard of experiences that eCommerce stores provide, many shoppers are now expecting the same occasions when they visit brick-and-mortar stores. This means that proper marketing must be done inside stores to give that different experience that will stay in customers’ minds.
Now let’s dive into some of the benefits of marketing inside of stores. Listed below are some of those benefits that you can reap.
- Real Connection With Customers: Marketing in in-person stores can help you develop that real connection with customers. Your online marketing might help them build that connection at first, but once they visit your actual store, they might feel much more connected with your brand. Your products and the way you present them, along with the people in your store can leave them with a stronger connection to your brand.
- Provide A Better Experience: With the experiences that online stores provide, it may seem impossible at first to think of how you can provide that experience in a brick-and-mortar store. Fortunately, it is possible, and in some cases, it can provide a better experience to the customer. Inside, you can provide music, ambiance, and other things you can’t replicate on an online store.
- Tell Your Story In-Person: A significant part of the customer experience is telling your brand’s story. In person, they can have a better feel and understanding of your brand’s story. From the way you present yourself to the way you communicate, customers can better understand your story and how it has gotten you to where you are today.
- Educate your Customers: Educating your customers in person can feel more impactful and more absorbable to customers than just seeing education videos online. In a brick-and-mortar store, you can provide a more hands-on and visual experience that you would have difficulty getting in an online format.
Tips for Marketing Inside of Stores
Marketing inside of stores isn’t necessarily difficult. It is all about knowing the best way to provide your customers with an excellent lasting store experience. Here are some tips that you can use to help you market inside of stores.
A great way to get into the heart of customers, especially in today’s online world, is by providing them wifi in your store. Some stores don’t offer wifi in their stores, which leaves people at the mercy of their phone service provider. Slow loading speeds can disappoint customers, so providing them with your wifi option can help provide them with a better shopping experience. While providing them with your wifi, you may also encourage them to shout out or share a review of your store. This can help drive more people to your store as it can encourage them to stop by and take a look.
Give A Different Experience
While shopping is excellent and all, not all shoppers come to your store to shop. Some of them also take into account the experience your store provides. Therefore, it would benefit you from going out of your way and setting up your store to give them a good experience. For example, you can set up a testing area where customers can try out some of the products you are offering in your store. Letting them test your products beforehand can encourage them to jump on the purchase.
Use Promotional Signage
A crucial part of shopping for some customers is on the lookout for great deals. You can use their curiosity for great deals by making them with a potential upsell. When customers ask you if you have any specials or deals, you can show them some of the signage around your store that may interest them. Deals like BOGO are great ways to entice customers to take advantage of them before those promotions expire!
Brand Your Business
Throughout your store, there should be the branding of your business. Reinforce in your customer’s heads where they are shopping at. From the signage to the audio playing in the store, your brand should be felt throughout the store so that way they know exactly who you are.
Proper marketing inside of stores can help drive more conversions and build some of those customer relationships. Take the time to educate your customers and provide them with a great experience inside of your store, and you may begin to reap the rewards.
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