Almost everywhere we look around us, we see text. But why do some of those words stick with us more than others? Why do some of them invoke an emotional response? This is where typography comes into play. We will discuss its importance, its elements, and its impact on...
There are many ways to market using social media these days. One feature that has been emerging in the digital marketing world is the “stories” feature. This feature first appeared on Snapchat and is now almost on all social media platforms. Social media stories are...
When you click on an ad that is advertising something you are looking for, you inevitably end up on a landing page. On this landing page, there is usually information about the company or product, links to order the product, and forms you can fill out. So, what is a...
How Do Chatbots Work? To understand how chatbots work, we first have to understand what they are. Think about a time where you visited a website. Did something pop up in the corner of your screen, saying, “Hello, do you have any questions?” If so, then you have seen a...
Content is an integral part of all digital marketing campaigns. There’s a reason why Bill Gates called it “King.” Context marketing, as the name implies, incorporates context and timing into your marketing efforts. That is its most basic definition. Now, let’s dive a...
