In today’s ever-changing technology world, you constantly hear about cybersecurity and data breaches. It leads to many small and medium business owners to wonder what they can even do. You might be sitting there asking yourself, “If the Russians are out here hacking...
Have you ever opened an email from a company that was…meh? What did the email contain? Maybe a description of a new product? A link to the shopping page, perhaps? How many of those emails stuck with you? Did you just scroll through them without even blinking an eye?...
The Rulebook is essential to any business looking for help in their marketing and branding efforts. It’s important to know who you are and who your customers are to make the most efficient marketing strategy with the best return on investment. You do not want to...
Word of Mouth (WOM) Word of mouth (WOM) is the passing of information from person to person through oral communication. It is a powerful tool that can bring your business to an entirely new level. word of mouth allows customers to tell their own stories and...
What is a Buyer Persona? A buyer persona is a representation of a business’s ideal customer based on different market research and real data about existing customers. Think of it as imaging of your ideal superhero, based on collecting facts about superheroes who...