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How to Create Impactful Brand Messaging

How to Create Impactful Brand Messaging

by Matthew Hart | Apr 30, 2020 | Building A Brand, Inbound Marketing, The Rulebook

In this article, we do three things in order to create impactful brand messaging. We use brand archetypes and buyer personas to give us perspective and ideas. Then, we create messages that give value to our buyer personas with the tone of our brand archetypes. If you...
Market Your Business Using Digital Marketing

Market Your Business Using Digital Marketing

by Ryker Taylor | Apr 22, 2020 | Building A Brand, Inbound Marketing, The Rulebook

What is the best way to market your business today? How can you easily reach your target audience? Short answer: Through the internet. Before the invention of the internet in the ‘90s, through to the early 2000s, TV and radio commercials, billboards, and print media...
Make Your Business Stand Out By Defining a Unified Brand Voice

Make Your Business Stand Out By Defining a Unified Brand Voice

by James Henson | Apr 22, 2020 | Building A Brand, The Rulebook

What is a Brand Voice? Do you think you could recognize a Tim Burton movie without having seen it or knowing he directed it? How about Wes Anderson? Could you tell me that a song was by Pink Floyd or Imagine Dragons before you even heard the singer’s voice? How about...
Find Your Brands Voice Using These 12 Archetypes

Find Your Brands Voice Using These 12 Archetypes

by Matthew Hart | Apr 17, 2020 | Building A Brand, The Rulebook

What are Brand Archetypes? A Brand Archetype is an explanation of the characteristics and values of a particular type of a brand by using unique and timeless characters often found in stories and movies. Many companies use them in their marketing strategies as a...

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