by Alex Masterson | Dec 27, 2019 | Business Development, Inbound Marketing
A generalized, fictitious representation of your ideal consumers. That’s the definition of a buyer persona. Whether that be Entrepreneur Eric, Business Owner Betty, or Farmer Fred, buyer personas help us with all facets of the companies we run. Marketing, sales,...
by Alex Masterson | Dec 20, 2019 | Business Development
Businesses today have a solid understanding of what content they need to push in order to maintain the traffic to their pages. Most of the content that is pushed can be a tremendous help in keeping in touch with what the company is doing to keep its consumers engaged....
by Alex Masterson | Dec 13, 2019 | Building A Brand
Most companies have a really established idea in mind when it comes to their logo. When you look at your business’s logo, what do you see? What do other people see? Sometimes it may not be fun to reevaluate what you have established over such a long period of...
by Alex Masterson | Dec 6, 2019 | Building A Brand
It goes without saying that there are a lot of brands that take inspiration from other sources of influence in order to get them where they are today. Without that strong starting inspiration, some of these companies may never have gotten off the ground. It’s good to...
