Every business with big dreams knows that having a powerful vision statement is a big deal. The problem is that not everyone knows what a vision statement really is, or how to craft one. With so many business terms to work around, it is easy to create something when...
You are a restless mind and a business idea has been around for a long time. You have finally decided to try it out. The bad thing here is that after a quick look online, you have just discovered that this idea is unheard of and you would have to convince people to...
Goals are important for any business that wants to make any form of impact in their industry. It is even more important if you want to impact the world at large. But then, there is a method for setting goals. Set it wrong and it could all be just a dream, but when it...
When bringing your brand, your products, and the services you render before your target audience, you must have an idea of how you want them to perceive it. This is important because perceptions drive sales. If your brand is not positively viewed, no one would want to...
Values are the heart of a business. They encompass a whole series of purposeful and emotional principles that act as a “belief system” for the business. A statement of those values, often called the “Values Statement” or “Core Beliefs” can come in different ways, but...